Saudi Arabia Acquires Naming Rights for Atlético Madrid Stadium
Saudi Arabia has further strengthened its ties with Atlético Madrid by securing the naming rights to the club’s stadium.
The Metropolitano Stadium will now be known as the Riyadh Air Metropolitano until 2033.
The deal, which is valued at an estimated 40 million euros per season, marks a significant expansion of Saudi Arabia’s sponsorship of the Spanish club.
Riyadh Air, a Saudi Arabian airline, has been Atlético Madrid’s shirt sponsor since last season.
The new name will be prominently displayed on the stadium’s main, northeast, and southeast facades. The installation of the new signage is expected to be completed in the coming weeks.
Saudi Arabia has been actively investing in sports and entertainment as part of its Vision 2030 economic diversification plan. The sponsorship deal with Atlético Madrid is another example of this strategy in action.