Ronaldo’s Marketing Move Sparks Calls for UEFA Punishment
Cristiano Ronaldo’s Heart Rate Data Sparks UEFA Marketing Concerns Portugal captain Cristiano Ronaldo’s heart rate data, published by wearable fitness company WHOOP after their Euro 2024 win over Slovenia, has raised concerns about potential “ambush marketing” violations. WHOOP, a brand Ronaldo is both an investor and ambassador for, shared the data. Ronaldo wore a WHOOP […]